How to appraise a domain name? That is simple, the price tag is a buyer want to pay but you'd better set your target price or BIN price to your price tag. That saves your time to respond your potential customers. Research the similar sales history and manage your automated appraisal. Here is factors of domain name appraisal.


Letter:
Extension
Length
Letter quality
Odd characters
Numbers
Keywords
Language
Trademark infringement
Availability of other extensions
Registrars
Domain Age

Market Potential:
CPC rates
Product or service
Brandability

Search Results:
Google results
Yahoo results
Bing results

Traffic:
Traffic
Alexa Traffic Rank

Backlinks:
Google Page Rank
DMOZ listed
Yahoo! directory
Google backlinks
Yahoo backlinks
Bing backlinks

Type in Score:
Word Tracker
Overture

Marketplace:
iTrader ratings
Posting quality
Posting amount
Acceptable payment methods
Buyer and seller country

Sales History:
NameBio.com
LLLL.com Sales Data and Price Charts

Automated Appraisal:
EstiBot.com
Valuate.com