The Japanese government announced the domain name and the logo before getting the domain name registered. The domain name was already taken by somebody else when the government try to get the domain name.

The domain name is ハトミミ.com. It is an IDN which stands for Internationalized Domain Name. All major extensions were completely taken after announcement. Currently the Japanese government is planning to get the domain name from go.jp extension which stands for the Japanese government.

The concept was to gather the people´s opinion from the internet. Now the owner of ハトミミ.com criticizes the government for the lack of internet savvy staffing solutions.